Accelerated Mobile Pages Tutorial
How Can I Monetize My AMP Pages?
For the most part, you will still be able to use the same advertising methods with AMP pages as your standard ones. One of the main goals behind the AMP initiative is to allow for effective monetization – especially with ads – for mobile.
In other words, those working on the project are trying to craft “sustainable ad practices to insure that ads in AMP files are fast, safe, compelling and effective for users”.
You will still be able to sell your own ad space on your site, and any inventory associated with it. This also means you can choose where and how the ads appear.
will also still exist with AMP pages. There’s no information on how these services will work at this time, however, the official site explicitly states “publishers and technologists will work together to build the best solutions for readers and publishers.”
One major concern is that when content appears on a third-party site or application, publishers won’t receive the proper credit. This is nothing to worry about, the team has made it clear that all traffic will count, including for hits outside of your actual website.
Will Analytics Tools Still Work with AMP?
The team says:
“Ensuring publishers are able to get robust analytics insight is a core design goal for the project. While the analytics support in the demo release is very limited, the spec is expected to have support for collection of analytics information, and integrating with 3rd party systems without compromising the AMP file speed or size. Chartbeat and Parse.ly, two publisher analytics providers, are participants in the project.”
In short, there will be tools available to collect the information you need about your visitors, traffic, and performance. Initially, there won’t be as many options available, but that will change over time.
What is AMP’s Relation to SEO?
For some time now, Google’s search engine results page (SERP) has given precedence to sites that are mobile-ready, responsive in terms of page speed, and relevant. This is because mobile is no longer on the backburner, it is the focus.
That’s why Google has slowly been changing the way their search results operate on mobile. Since 2013, they have focused on providing answers to questions instead of just offering a list of relevant sites.
Just Google a question on your mobile device, and you should be able to see the answer at the very top of the page, generally snatched right out of the first result’s content. This happens fast, almost instantaneously, and allows mobile users to get the answers they need right away, and back out in to the world.
That’s exactly what they want for the rest of the SERP content, which is why they are shifting focus to AMP pages. You see, for longer, more complicated questions Google’s featured snippets tool – which shows the answer at the top of search results – doesn’t work very well. That means users have to navigate to an actual webpage, and the chances of that page not playing nice with mobile are likely. Google wants that to go away. They want all pages to play nice with mobile, and that’s what AMP is for.
The Pros of AMP and SEO
- AMP-enabled articles will rank higher in SERPs, and will likely see more traffic.
- Paid search impressions will increase because AMP pages load so quickly. This means that users will return to the SERP after reading content to see what else they can view.
- Anyone can take advantage of Google AMP, which means no publisher is exempt from the benefits if they play their cards right.
- AMP is open source so the community will help shape the future of the protocol as time passes.
- AMP will soon have a variety of analytics tools from comScore, Adobe, Parse.ly and Chartbeat, among others.
The Cons of AMP and SEO
- Currently, forms art not supported on AMP pages. Publisher’s that generate leads by offering visitors an option to subscribe or submit contact information are going to lose a lot of business until they are live.
- If you’re not a publisher of news or blog-type content, then AMP is not going to do much for your page speed. In that case, you’ll probably want to stick with traditional HTML, which means you might take the hits for not using AMP.
- In theory, AMP content will probably appear more often in search results than paid search result items. This could lead to the number of paid search result item impressions going down. At this point, it’s just conjecture and we don’t know what’s going to happen.
- Domain authority might be affected. This is because external sites linking to your AMP content will be relegated to Google.com and not the publisher’s domain name.
- If you don’t already use a CMS that supports AMP, you’ll need to invest development funds to modify your platform or switch to another.
- Poorly-developed HTML pages will take a significant hit, which means you will need to hire developers to do an extensive debug campaign on all pages to ensure there are no problems.
Next, we’ll take a look at What AMP Listings are.