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Are There Tools to Convert AMP Pages?

Sadly, there are no “universal” tools to convert regular web pages to the AMP format. It doesn’t sound like there will be either, at least not from the official team. You may or may not see a third-party tool crop up eventually.

There is a valid reason why a tool like this doesn’t exist. Stripping the necessary tags, content and JavaScript from a regular page is going to require a lot of trial and error. Using a simple tool to do this work is just not a good idea.

This is disconcerting for enterprise and business site owners, because some of the bigger portals on the web have hundreds of separate pages. It’s going to take a lot of work to convert everything into AMP format.

But, as Google is already placing an emphasis on AMP content – especially in Search – you don’t really have a choice other than to get on board, as soon as possible.

AMP Tools for WordPress

When it comes to WordPress, the first tool you’ll want to install and setup is the plugin by Automattic. After the plugin is activated, it will generate AMP versions of your entire WordPress site, including separate blog posts. To see the amp version of any page on your site, simply add /amp/ to the end of the URL.

The main problem with using the Automattic plugin is that it creates very basic, very plain versions of your pages in AMP. You can include a custom logo in the WordPress Theme Customizer, but that’s it.

If you would like to style your pages, and customize the theme to match your brand, you’ll want to install a second plugin called PageFrog. It allows you to change the appearance of your site by doing things like changing your logo size and location, top bar color, font colors and more.

As a bonus, the PageFrog plugin also handles Facebook Instant Articles, which is another matter entirely.
The other problem that the Automattic plugin creates, is it uses a default section of metadata. This is not good for your SEO ranking, or content. You can remedy this by installing the plugin Glue for SEO and AMP by Yoast.

The Yoast plugin ensures that your AMP pages are using the correct metadata. It should be noted that Yoast will soon include this feature in their primary plugin Yoast SEO for WordPress. However, for now they wanted to keep it separate so that content creators and publishers could get their hands on it sooner (Yoast SEO has longer periods between updates).

There is an alternate plugin that will allow you to create AMP compatible pages, and convert existing ones. However, it is premium and costs $16. It is available on the EnvatoMarket at CodeCanyon.

Other AMP Tools


If you’re running a site powered by Drupal, there is a module that will do the same thing as the WordPress plugin above. It converts all your pages into an AMP compatible version. Currently, the module only supports Drupal 8, but a Drupal 7 version for those using an older build will be available soon.


WompMobile – a web-to-mobile solutions company – offers an AMP conversion service for website owners. Unlike the other tools listed here, the process is not automated. You must submit contact information to the company, and wait for them to provide a price estimate. If you want more information you can check out their AMP conversion page.


Next, we’ll explore How to Serve AMP Pages to your visitors.