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What Are Accelerated Mobile Pages?

AMP – which stands for the Accelerated Mobile Pages project – is an initiative designed to improve the mobile content ecosystem on a universal scale. It was born out of a discussion between “publishers and technology companies” who together came to the conclusion that browsing on mobile devices is quickly becoming the standard, despite the fact that it could use a great deal of improvement.

To learn more, check out the first segment of our AMP tutorial (free!) which explains everything you need to know about the initiative.

Image by Google

Image by Google

The ultimate goal is to improve mobile browsing for everyone, including publishers, consumers, creators, and more. Through efficient design and programming techniques, AMP pages should load much faster, perform better overall, and remain simple to navigate and explore. This is not always the case with modern websites, and so that is why the initiative came to be.

Accelerated Mobile Pages are tailored to load instantly and handle great, all while still looking beautiful on HD-quality mobile device displays. One could say they are the mobile web pages we deserve.

Obviously, this page is dedicated to teaching web developers how to update their pages and online portals to meet the requirements of the AMP initiative.

AMP Pages Are Already Live in Google

When Google first announced its support for AMP, they claimed the initial changes would occur sometime in February, 2016.

On Wednesday, February 24, 2016 Google launched AMP search results. This means that search now directs to AMP powered pages first.

AMP pages now receive precedence in Google Search – especially on mobile – and that means all web developers and site administrators should seriously consider creating an AMP version of their website.

If you’d like to see AMP design in action, Google has a demo that you can check out from your mobile device by visiting this page. Again, you have to be on a mobile device to see it working.


If this is the first time you’re hearing about AMP, you might want to pay a visit to the official Accelerated Mobile Pages portal.